This 2026 Ford F-150 Lariat in stunning Ruby Red Metallic delivers the capability and refinement you need for work, adventure, and everything in between.

- Lariat Black Appearance Package with black grille, exterior badging, and body-color bumpers
- Twin Panel Moonroof for open-air driving
- FX4 Off-Road Package with rock crawl mode, electronic locking differential, and off-road tuned shocks
- Equipment Group 501A Mid with power-adjustable pedals, power-sliding rear window, and 20" chrome wheels
- BlueCruise with one year and 90-day plan included
- 3.5L V6 EcoBoost with 10-speed automatic and 4WD
- B&O Sound System by Bang and Olufsen with SiriusXM
- Ford Connectivity Package featuring Wi-Fi hotspot and connected navigation
- Power tailgate and power-sliding rear window
- Heated and ventilated front seats with memory functions
- SYNC 4 with navigation and 911 Assist
- Driver's Side SecuriCode Keyless-Entry Keypad
- Hill Descent Control and electronic stability features
- 6" angular bright anodized step bar
- Wheel well liner protection

The F-150 Lariat represents the perfect balance of luxury and ruggedness. Its 3.5L V6 EcoBoost engine delivers capable performance while achieving 17 city and 23 highway MPG. The FX4 Off-Road Package transforms this truck into a genuine trail-ready machine, featuring rock crawl mode, skid plates protecting the fuel tank and transfer case, and monotube rear shocks engineered for demanding terrain. Hill Descent Control gives you confident downhill management on challenging descents.

Inside, you'll find an environment crafted for both comfort and control. The Lariat Black Appearance Package creates a sophisticated aesthetic with coordinated black trim, while the twin panel moonroof bathes the cabin in natural light. Heated and ventilated front seats adjust to your preferences, and power-adjustable pedals with memory ensure the driving position suits you perfectly. The B&O Sound System elevates your audio experience with premium clarity and depth.

Technology integration is seamless through SYNC 4, which pairs with the connected navigation system to keep you oriented and informed. BlueCruise provides intelligent driving assistance on compatible roads, and the Ford Connectivity Package grants unlimited Wi-Fi hotspot access plus streaming and connected services for seven years with the one-time purchase option. The Driver's Side SecuriCode Keyless-Entry Keypad adds security and convenience when your hands are full.

Practical features enhance everyday use without compromise. The power-sliding rear window allows easy communication from cab to bed, while the power tailgate simplifies loading and unloading. The tray-style floor liner protects your truck bed, and the 6" angular bright anodized step bar provides both style and functionality. The 20" chrome-like wheels paired with all-terrain tires present an aggressive stance ready for any surface.

Safety and confidence come standard with dual front impact airbags, electronic stability control, and a comprehensive brake assist system. Low tire pressure warning keeps you informed, while the emergency communication system provides peace of mind during travels.

If you live in Columbia, Ashland, Hallsville, Centralia, Jefferson City, Mexico, Fulton, Holts Summit, Moberly, Sedalia, Camdenton, Montgomery City, Wellsville, Middletown, St Louis, Kansas City or anywhere else in Missouri you can be sure that we will provide you the best value on the best selection of vehicles. With over 1,000 new, pre-owned and certified vehicles available at our Columbia location, we are your one stop when you are shopping for your next vehicle! When you decide on your vehicle, we offer top notch, on-site financial service Price includes: $1000 - SSE Down Payment Assistance. Exp. 08/31/2026 $3000 - Retail Customer Cash. Exp. 09/30/2026 $50